The last few years have witnessed a tremendous growth in the home and personal care segment primarily due to increased product categories and launch of new brands targeting micro and niche segments. With evolving consumer preferences; the industry has also seen an increasing affinity towards products which are skin friendly and eco-friendly, focus on natural ingredients, and embrace sustainable practices.
While safety and quality are paramount for the manufacturers of home and personal care products; end consumers are increasingly demanding proof of quality, compliance and efficacy, from raw materials to finished products. This necessitates that the products are tested and certified.
The last few years have witnessed a tremendous growth in the home and personal care segment primarily due to increased product categories and launch of new brands targeting micro and niche segments. With evolving consumer preferences; the industry has also seen an increasing affinity towards products which are skin friendly and eco-friendly, focus on natural ingredients, and embrace sustainable practices.
While safety and quality are paramount for the manufacturers of home and personal care products; end consumers are increasingly demanding proof of quality, compliance and efficacy, from raw materials to finished products. This necessitates that the products are tested and certified.
